Elizabeth Werner | Children’s Toy Industry Expert

Elizabeth Werner Biography


Elizabeth Werner is a toy expert who has appeared on different news programs on both television and radio. She was recognized by the Women in Toy Association as the “woman to watch in the toy industry”.


• Brooklyn Law School
• Richardson Merit Scholar
• Edward V. Sparer Fellow (graduated in top of her class)
• Admitted to practice law in New York and Maryland and the Second Circuit of New York

Toy Industry

Werner appears on segments on the Today Show. Her topics are categorized as:

  • Year’s Hottest Toys
  • Toys for Rainy Days
  • Toys for Summer Fun
  • Toys that Teach
  • Travel Toys
  • Toys for Special Needs Children
  • Halloween Fun
  • Back to School
  • Water Toys
  • Toys Perfect for Playdates
  • Unique Toys You Haven’t Seen
  • Great Game Nights (for kids and adults)

and more.

She selects her own topics and picks the toys under the mentioned categories.


Elizabeth Werner worked for Worlds Apartand Spin Master to learn more about toys – from concept, design, line extensions, PR and marketing before she ventured into her own business. Every February, Werner selects the best and hottest toys in the year.

Werner also writes articles and produced online slideshows for ivillage.com, where she is the Chief Toy Officer. She also writes for todaymoms.com and msnbc.com as their toy experts.

Werner attends toy industry conventions in Dallas and New York and meets with toy manufacturers year round.

Werner is also a member of the Toy Industry Association's Toy of The Year Award Committee.

Media Experience

Werner appears on The View as their Children's Toy Expert and local affiliates broadcast stations across the country. She also does segments for WBAL in Baltimore, Maryland and WMZQ 98.7 in Rockville, Maryland and their toy expert.

Werner also conducts radio and newspaper interviews on various children’s toys topics and conducts media trainings for celebrities, companies, business executives and individuals.